The Contribution of Print Media to Small-Scale Business Growth in Wamakko Local Government, Sokoto State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Small-scale businesses play a crucial role in the socio-economic development of Nigeria, particularly in rural areas like Wamakko Local Government, Sokoto State. These businesses face several challenges, including limited access to capital, inadequate infrastructure, and lack of information on business opportunities and markets. Print media, through newspapers and magazines, can significantly contribute to the growth of these businesses by providing information on government policies, business opportunities, and market trends. Additionally, the media can serve as a platform for entrepreneurs to showcase their products and services, creating visibility for their businesses. Recent studies indicate that print media campaigns aimed at promoting entrepreneurship have positively impacted small-scale business growth by enhancing public awareness and encouraging local investments (Adebayo & Bala, 2023). This study explores the contribution of print media to small-scale business growth in Wamakko Local Government, Sokoto State.
1.2 Statement of the Problem
While small-scale businesses in Wamakko Local Government contribute to local economic development, many entrepreneurs still struggle with visibility and access to markets and financial support. Print media has the potential to bridge this gap, but its effectiveness in promoting small-scale business growth remains unclear. This study examines the role of print media in promoting business growth in Wamakko, assessing whether these media efforts have had a meaningful impact on the sustainability and expansion of local businesses.
1.3 Objectives of the Study
1. To assess the contribution of print media to the growth of small-scale businesses in Wamakko Local Government.
2. To examine how print media influences the visibility and market access of small-scale businesses.
3. To evaluate the role of print media in disseminating business-related information and promoting entrepreneurial skills.
1.4 Research Questions
1. How does print media contribute to the growth of small-scale businesses in Wamakko Local Government?
2. What role does print media play in improving the visibility and market access of small-scale businesses?
3. How effective are print media campaigns in disseminating business-related information to small-scale entrepreneurs?
1.5 Research Hypotheses
1. Print media positively contributes to the growth and sustainability of small-scale businesses.
2. Print media enhances the visibility and market access of small-scale businesses in Wamakko Local Government.
3. Print media campaigns effectively disseminate critical business information to entrepreneurs.
1.6 Significance of the Study
This study underscores the role of print media in fostering small-scale business growth, particularly in rural areas like Wamakko. By assessing the impact of print media, the findings will provide insights for business owners, media professionals, and policymakers to harness the full potential of media in promoting entrepreneurship and economic development.
1.7 Scope and Limitations of the Study
The study is limited to small-scale businesses in Wamakko Local Government, Sokoto State, and focuses only on print media's role in business growth. It does not extend to other forms of media or examine the broader economic landscape of small businesses in Sokoto State.
1.8 Operational Definition of Terms
• Small-Scale Businesses: Enterprises that operate on a smaller scale, usually with fewer employees and limited capital investment.
• Print Media: Newspapers, magazines, and other printed forms of media used for information dissemination and advertising.
• Market Access: The ability of businesses to reach and engage with potential customers or clients.
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